Friday, May 5, 2017

Toyota Corolla's 50th Anniversary


The Toyota Corolla is a bona fide family car- having offered superior reliability and economy since its release, there’s good reason for it to be passed down from one generation to the next. To be specific, the Corolla has been a part of some families for 11 generations, and has officially been sold for half a century.

More than 43 million Corollas have been sold over the last 50 years, earning its outstanding status as the worlds best-selling car of all time. In order to celebrate this momentous achievement, Toyota has just launched the Corolla 50th Anniversary campaign- a year-long effort to showcase the affect that the Corolla has had through its numerous years of production.


Actresses Gina Rodriguez and Hannah Simone tell their personal stories and adventures and encourage other Corolla drivers to do the same using the hashtag #Corolla50. These charming anecdotes can be found alongside the rest of the Anniversary campaigns at corolla50.toyota.com. The campaign site offers the chance to participate in sweepstakes with the opportunity to win a 2017 Corolla, and you can also see all of the unique content generated by Corolla owners through the hashtag.

After 50 years of gleefully nesting at the top of the car market, Toyota will be rolling out a 50th Anniversary Special Edition package that offers a generous parade of features to give the love back. This celebratory package will include custom wheels, a 7-inch High-Res Touch-Screen, shimmering LED headlamps, a Smart Key system with push button start, a black interior with exclusive Black Cherry accents and a few 50th Anniversary badges to ice the cake.



Only 8,000 of the Special Edition Corollas will be sold in the U.S., and we’re lucky enough to have one here at Smart Toyota. Come see the Special Edition or quickly schedule a test drive for yourself here at our website!

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