This November is the beginning of Toyotas first ever global campaign—a campaign to further evolve their commitment to human mobility in ‘all walks of life’ (so to speak)—called “Start Your Impossible”. The campaign not only celebrates Toyotas sponsorship of the Olympic and Paralympic Games but also further solidifies their role as a humanitarian conscious company with a mission to create a barrier free society.
“Start Your Impossible” debuts with a film entitled “Mobility For All” which features 100 real-life mobility stories of Olympic and Paralympic athletes and other individuals (ages 1 to 100) in every stage of life.
In line with the new campaign; Toyota has also launched a website– MobilityForAll.com. In consultation with the National Center for Accessible Media in the United States, the website is built to be accessible for users with various impairments and to allow all users to experience the site’s content. Whether set to default, visually impaired, hearing impaired, mobility impaired or cognitively impaired, all coding and design features work to make the experience equally seamless for all users.
“Mobility means something different to every person around the world. At Toyota, we have always defined mobility as providing people with the opportunity to move freely, and we believe the time has come to share our mobility vision and solutions with everyone. I can think of no better stage to announce our evolution as The Human Movement Company than the pinnacle of human movement, the Olympic and Paralympic Games,” said Jack Hollis, group vice president and general manager, Toyota Motor North America. “At Toyota, we believe that movement is a human right. With the ‘Start Your Impossible’ campaign, we aim to inspire people and as a company, aspire to solve challenges and create solutions to mobility barriers that limit human potential.”
To view and learn more about Toyota and the “Start Your Impossible” campaign visit "MobilityForAll.com".
To learn more about your local Toyota or to view the stores inventory visit our own site here.
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