Wednesday, April 26, 2017

Millennials Personal Concept- the FT-4X

Toyota released a new 4WD crossover concept at the New York Auto Show the other day that received mixed reception. The reception of the vehicle may have been more neutral or even resoundingly better had it not been for the cringe-inducing annotations directed towards millennials. Toyota conducted research on the outdoor habits of Generation Y aged professionals and concluded that they enjoy impromptu excursions that involve no planning and normally dont last too long. These results couldn’t be more ambiguous, but they certainly sound valid. So, they get a pass.

Forgetting the disconcerting marketing that accompany the vehicle, Toyota genuinely created something commendably unique and worthwhile here. Taking a look at the side, you can clearly see the body was designed in ‘X’s, and is abound in bulky geometric angles that emanate a rugged appeal. Contrary to the FT-4X’s rough design; the suspension and powertrain would be less hardy than one might anticipate, as this is decidedly a ‘casual-core’ oriented vehicle over a performance vehicle.


The rear bumper has two tie-down loops, as does the front. The roof is flat, and sports four additional tie downs and an electrical outlet at each corner. The rear is where the FT-4X starts to satiate our outdoorsy expectations.  The large, rear encompassing hatch opens itself both horizontally and vertically, featuring a nifty handle that rotates to select the preferred mode of opening. Inside the hatch are two boxes- a cold box for perishable foods and a warm box for things like blankets and wet gloves.

The inside offers a useful layout, where everything you see likely serves a secondary purpose. Theres a mounted light that detaches and works as a flashlight and the dashboard detaches to be used as a boombox. All compartments are color coded based on whether they are lidded or open; hence the water bottle door handles are blue and the waterproof, mesh compartments are all orange. The best hidden gadget in the FT-4X cabin is within the armrest- a North Face sleeping bag!


The convenience and neatness of the FT-4X could easily be utilized and enjoyed by anyone who takes part in impromptu camping trips or outdoor escapades of the sort. Being able to settle into your vehicle after work and ask yourself whether youre going home or on an outdoor excursion would be quite emancipating! Fingers crossed that the FT-4X makes it to production! 

Tuesday, April 18, 2017

The All New Camry


The Toyota Camry is all new for 2018. The lower, sleeker, and technologically advanced Camry doesn’t come without a price though. In order to pull off a complete redesign of the Camry as well as other vehicles in its lineup, Toyota will be employing its largest manufacturing plant investment in American history. Toyota will be spending $1.3 billion on upgrades to its core plant in Georgetown, Kentucky. A majority of the investment is in fact geared for the new Camry, and the remainder will be used to update equipment that can evolve production as a whole.


The exterior design of past Camrys has mostly been endearingly coined as ‘vanilla’ or less endearingly described as flat out bland. It may not have been the most exciting design produced by Toyota, but it still retained strong sales due to the cars significant efficiency and value. Alas, the compromise between style and adeptness is coming to a close as even the most practical vehicles are getting more and more striking and aesthetic. The Camry has been bestowed an expressive fascia with a prominent grille that’s sure to be noticed, as well as a finely detailed cabin with much improved comfort and usability.

The new dashboard evolves from a standard ‘T’ shape into more of a sweeping design inspired by the coziness and warmth of home furnishings. Former monotone themes have been upgraded into mixed hues and tones that offer more visual depth and contrast. The ergonomics of the console have also been improved. The 2018 Camry will be one of the first midsized sedans to feature a heads up display- as well as two other interlinked next-generation display screens with varying functions.


Also new for the Camry is the 3.5 L V6 paired to the new eight speed transmission- expected to get best in class fuel economy and better power and torque than the last generation. All new Camrys will additionally receive Toyotas Safety Sense suite that includes pre-collision warning, pedestrian detection, lane departure warning, and automatic high beams. The Camry retains adaptive cruise control and the backup camera.


Toyota put the cards down this year with a whopping investment and an infallible new ringer in the lineup.  Interested in a test drive? Visit our site here to set it up or receive additional information/updates on the Toyotas brand new Camry.