Thursday, May 26, 2016

Forget Horsepower, Toyota Indiana Plant Powered by People

The people of Indiana have always been involved in the auto industry, whether it was Studebaker, Avanti, or more recently Hummer. It is no coincidence then that Toyota would want to put one of their American plants in the great manufacturing state. With over 4.45 million Toyotas coming out of Indiana in the last twenty years, it is safe to say that Toyota USA made a smart move in putting a plant in the Hoosier state. What is the key to the success of Toyota in their Princeton, Indiana plant? It isn't necessarily the quality of the engineering or the assembly lines. Plant president Norm Bafunno gives a simple answer: It is the people.

Speaking of the great culture that is at the Princeton, Indiana plant, Bafunno said“My first day on the job as president, a team member came up to me and said she would like to talk about a policy the plant had. I thought to myself, ‘oh boy, what’s coming next.’ As it turns out, it wasn’t something she wanted changed that would benefit her, but, rather, she wanted to donate her vacation days to another team member whose son was sick and in the hospital. In a nutshell, that defines who we are.”

The Princeton plant was originally only making the Tundra. With how successful their operation was, the Sequoia, Sienna, Highlander, and Highlander Hybrid are now all made out of this plant. After 20 years of successfully manufacturing these vehicles, you'd think it would be time for a celebration. Going off of the great culture that the plant has, they celebrated 20 years by donating two Siennas to non-profit organizations in the area, Aurora Inc., an organization dedicated to preventing and ending homelessness in the community, and the Gibson County Counsel on Aging, a group that provides transportation to seniors in need.


There is more than just 20 years of operating to celebrate. It is 20 successful years for over 5000 team members to celebrate. Some highlights include:
  • $4.3 billion investment in the operation
  • 24,058 jobs in Indiana (including direct, intermediate and spin-off employment)
  • 29 top vehicle picks by Consumer Reports
  • 11 J.D. Power Initial Quality Awards and 16 J.D. Power Vehicle Dependability Awards
  • 265,000 volunteer hours donated by team members and $23 million in donations to area groups
  • 3 expansions

  • “From the first Tundra produced to the current vehicle line-up, we are proud of the accomplishments of the Toyota Indiana team members,” said Osamu “Simon” Nagata, executive vice president and chief administrative officer of Toyota Motor North America, Inc. “It is clear the plant has a long and bright future ahead.”

    “Our team members’ capability to adapt and to learn and apply those skills each day has enabled those results to occur,” Bafunno says. “It not only helps establish a great reputation, but, also, really builds a bridge to the future.”

    Needless to say, us Hawkeyes are proud of our Midwestern counterparts and the commitment to the community that Toyota Indiana has made. For more information about your next Toyota, make sure you visit us or chat with one of our sales representatives at Smart Toyota of Quad Cities.

    Tuesday, May 3, 2016

    Toyota Number 1 Retail Brand for Month of April


    Toyota continues to dominate the automotive industry in America as not only did they achieve the number spot in sales for retail brands, but also broke four records. Toyota's light trucks posted a sixth straight month of record sales, while RAV4, Highlander, and 4Runner all had their best month ever.

    Toyota Motor Sales, USA, released on May 3rd that they sold a total of 211,125 units in the month of an April, which was a 3.8% increase from April 2015.

    Bill Fay, Toyota Division group vice president and general manager, said that April was "possibly the best month ever." He wasn't lying as the numbers don't lie. Camry and Corolla both sold over 32,000 units in the month of April. Their light trucks sales were up almost 13% for the month. RAV4 sales rose over 31.6%, making it a best ever April for the light SUV. Most of note, 4Runner's sales were up over 36% for the month, blowing away the previous record. The highest increase in sales came in the Land Cruiser, seeing a 78% increase in sales for the month of April. 

    The reason for the success? Toyota's reliability and affordability. The top selling vehicles have all won multiple awards. RAV4 is a 2016 NHTSA 5 Star Overall Safety Rating Recipient, an IIHS Top Safety Pick, and Best Hybrid SUV for the Money by US News & World Report. The accolades don't stop. Highlander was named a Best Buy Award Finalist, one of sixteen Best Family Cars of 2016, and 5-Year Cost To Own Award, all by Kelley Blue Book. It was also given an NHTSA 5-Star Overall Safety Rating.

    In the light truck line, the Tacoma was a Best Buy Award Finalist by Kelley Blue Book and it is also being recognized as not only the best selling compact pick-up in America by the auto industry, but it is also the best selling midsize pickup for the last ten years! Toyota Tundra has a whole hall of awards, but their most notable and telling is the industry accolade that recognizes their durability, with over 90% of Tundras sold over the last ten years still being on the road.

    Want in on the reliability of Toyota? Great! Here is a link to our extensive new Toyota inventory. Also feel free to chat with on of our sales representatives here.