The Toyota Corolla is a bona fide family car- having offered
superior reliability and economy since its release, there’s good reason for it
to be passed down from one generation to the next. To be specific, the Corolla
has been a part of some families for 11 generations, and has officially been
sold for half a century.
More than 43 million Corollas have been sold over the last
50 years, earning its outstanding status as the worlds best-selling car of all
time. In order to celebrate this momentous achievement, Toyota has just
launched the Corolla 50th Anniversary campaign- a year-long effort
to showcase the affect that the Corolla has had through its numerous years of
production.
Actresses Gina Rodriguez and Hannah Simone tell their
personal stories and adventures and encourage other Corolla drivers to do the
same using the hashtag #Corolla50. These charming anecdotes can be found
alongside the rest of the Anniversary campaigns at corolla50.toyota.com. The
campaign site offers the chance to participate in sweepstakes with the
opportunity to win a 2017 Corolla, and you can also see all of the unique
content generated by Corolla owners through the hashtag.
After 50 years of gleefully nesting at the top of the car
market, Toyota will be rolling out a 50th Anniversary Special
Edition package that offers a generous parade of features to give the love
back. This celebratory package will include custom wheels, a 7-inch High-Res
Touch-Screen, shimmering LED headlamps, a Smart Key system with push button
start, a black interior with exclusive Black Cherry accents and a few 50th
Anniversary badges to ice the cake.
Only 8,000 of the Special Edition Corollas will be sold in
the U.S., and we’re lucky enough to have one here at Smart Toyota. Come see the
Special Edition or quickly schedule a test drive for yourself here at our
website!
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