Toyota Motor Sales, USA, released on May 3rd that they sold a total of 211,125 units in the month of an April, which was a 3.8% increase from April 2015.
Bill Fay, Toyota Division group vice president and general manager, said that April was "possibly the best month ever." He wasn't lying as the numbers don't lie. Camry and Corolla both sold over 32,000 units in the month of April. Their light trucks sales were up almost 13% for the month. RAV4 sales rose over 31.6%, making it a best ever April for the light SUV. Most of note, 4Runner's sales were up over 36% for the month, blowing away the previous record. The highest increase in sales came in the Land Cruiser, seeing a 78% increase in sales for the month of April.
The reason for the success? Toyota's reliability and affordability. The top selling vehicles have all won multiple awards. RAV4 is a 2016 NHTSA 5 Star Overall Safety Rating Recipient, an IIHS Top Safety Pick, and Best Hybrid SUV for the Money by US News & World Report. The accolades don't stop. Highlander was named a Best Buy Award Finalist, one of sixteen Best Family Cars of 2016, and 5-Year Cost To Own Award, all by Kelley Blue Book. It was also given an NHTSA 5-Star Overall Safety Rating.
In the light truck line, the Tacoma was a Best Buy Award Finalist by Kelley Blue Book and it is also being recognized as not only the best selling compact pick-up in America by the auto industry, but it is also the best selling midsize pickup for the last ten years! Toyota Tundra has a whole hall of awards, but their most notable and telling is the industry accolade that recognizes their durability, with over 90% of Tundras sold over the last ten years still being on the road.
Want in on the reliability of Toyota? Great! Here is a link to our extensive new Toyota inventory. Also feel free to chat with on of our sales representatives here.
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