\The common thread joining vehicle manufacturers this commercial season pairs fathers with a particular vehicle. Toyota has joined in the popular theme with a commercial named My Bold Dad. It seems as if the automotive world has decided to go down a different road when it comes to speaking to the masses. The softer, more heartfelt commercials are sure to resonate with consumers young and old.
Only time will tell what new advertising campaigns will be revealed. One thing is for sure: this new direction has people all over excited about buying a vehicle again.
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